Reported by: Anza

What is an organizational culture?

Organizational culture is a particular set of values and norms that are shared by people and groups in an organization, and control, direct and manage the way they interact with each other and with stakeholders outside the organization.

It is to be concise the workplace environment formulated from the interaction of employees in the work place and defined by all of the work experiences, strengths, weaknesses, education and nurturing of the employees.

In any organization, about half of the executive team lack the information with which they should manage effectively because employees are prone to hold back fundamental input out of apprehension that doing so will reflect poorly on them. Consequently, this poor and incomplete information flow can prohibit the company’s ability to find out and respond to internal and external organizational threats.

Recently a survey was conducted by the Corporate Executive Board of more than 400,000 employees across a broad range of industries, that survey showed that the companies that breakdown two major barriers to honest feedback not only reduce deceit and misdemeanors, but also deliver better shareholders returns by a significant margin.

In today’s challenging market, to build a sustainable competitive advantage, the key is to build an organizational culture. Organizational culture has a lot to do with how PR is viewed and practiced and the degree to which practitioners and other employees feel motivated and engaged. In the Middle East and Africa, an Organization Development solutions firm, SKOPOS Consulting has discussed how organizational culture develops sustainable business performance and efficiency through a four day HR & OD event in Cairo, Egypt.

According to EI Kazzaz HR the Organizational Development Week was an excellent platform for them to share their knowledge and expertise in filling management gaps, investing in and retaining the right talent, and nurturing a highly motivated workforce. A lot of opportunities were in store for MEA organizations once the down turn ends and they are committed to helping their clients and partners in identifying and adopting the right OD strategies.