‎Researchers said that ladies who regularly uses lotions and gels to produce a fake suntan tend to cut back on outdoor sunbathing and tanning bed use, with close to 40% of those who use such products saying they limited their time in the sun.The new findings by the researchers, published in the medical journal of “Archives of Dermatology”, showed that the products might be a means to convince women seeking a tan to reduce ultraviolet radiation exposure that is linked to a higher risk of skin cancer.

Dermatologist Suephy Chen from the Emory University School of Medicine in Atlanta, said that the natural skin color is where you were born to be, but if you actually want to be tan get it out of a bottle.

According to the US National Cancer Institute (NCI), last year in the United States there were more than one million new cases of non-melanoma skin cancer and fewer than 1,000 deaths. The NCI said that for the more dangerous melanomas, in this year 2011 expected to see about 70,000 new cases and close to 9,000 deaths.

The US researchers surveyed 415 women ranged from 18-71 years old but most were under, who live on or near the Emory University campus. Researchers found that found that 70% had tanned in the sun in 2010; about 50% had applied sunless tanning products, and one quarter of tanning beds. They said that the though women who gave themselves a bottle tan are more expected than other women to use other methods too, while 40% said that the products decrease their time sitting out in the sun because of product.

Researchers said that the top reasons for using sunless tanning products were safety and to keep away from wrinkles, while some people with sensitive skin may get a irritation, but in general these products are safe.

A dermatologist from Georgia Health Services University, Daniel Sheehan, who was not involved in this latest study, said that some of the skin doctors might consider it a mixed message to suggest sunless tanning products when patients should not want to tan at all.

Sheehan added that he doesn’t think that perspective recognizes the reality that people really want a tanned appearance, and many of them are going to get it one way or another.

He said that they are probably better off encouraging people to practice a safe tan than a UV tan.

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